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2020 has been a turning point for the fashion industry. It’s been a chance to reflect on what matters. 2020 has revealed how the fashion community can come together. United, we’re stronger than ever. And virtual fashion shows have proven, we’re creative than ever, too.
Now, it’s time to move.
This year’s virtual runways, have brought a whole new way of immersing ourselves in fashion, and we love it.
First on your watchlist should be the CR runway that raised funds to fight COVID-19. CR is Carine Roitfeld, the former French Vogue editor and Tom Ford muse.
She brought together some of fashion’s most influential names: Virgil Abloh, Alessandra Ambrosio, Hailey Bieber, Kim Kardashian West, Miranda Kerr, Adriana Lima, Jacquemus, Heron Preston, Jasmine Sanders, Irina Shayk and Alexander Wang. Quite the party.
Walking from their home ‘runway’, we got to peep into A-lister’s homes, too. As well as the most droolworthy garments, the CR show offers a much-needed interiors switch-up in lockdown.
Next, imagine for a sec you get your first ever call up for New York Fashion Week. The excitement. The potential. Then a global pandemic hits. Disappointed is an understatement.
But label Hanifa sure turned those lemons into lemonade. With her groundbreaking use of technology, Hanifa’s garments walked the runway in crisp 3D as if worn by an invisible model. Hugging every curve, each piece has a life of its own. Hanifa streamed the show over Insta live, really setting the bar high for future virtual shows.
And while we’re still hanging for our invite to the frow, for now, we’re happy to watch iconic labels’ collection unveiling from the comfort of the couch. Dior’s cinematic showcase shows us how fashion can be a completely sensory experience, even when you can’t physically touch it.
Jacquemus totally nailed their Spring 2020 campaign too, bringing a much-needed splash of colour into our monotone lockdown monotony. They shot each image over FaceTime with Bella Hadid. No stylists, no hair and makeup. Just Hadid and an iPhone. It just goes to show, even when we can’t be in the same room magic still happens.
Then, closer to home, Melbourne Fashion Week also proudly announced their return on November 23rd. This year’s program will feature both digital and (hopefully) IRL events, to support local designers and retailers. We couldn’t be more pumped and will be sure to share the details.
As you’ll know from our own pieces, we’re big believers that every person deserves a taste of high fashion.
We really love how the move to virtual has levelled the playing field for designers. With access to the same digital playground, there’re no limitations of what might come next. And that’s pretty exciting.